LightRecycle is a non-profit program to responsibly recycle lighting products.
Serving the province of B.C. this is a non-profit recycling program for lighting products, ranging from light bulbs to flashlights, table lamps and chandeliers. Consumers can drop off their old and broken residential-use lighting products at collection sites across the province for recycling without charge.
This campaign was aimed to increase public awareness about the program, as well as their free drop off locations. The ads went up on buses and Skytrain platforms all over the city. I provided the art direction and design for the creative.